About SDL
Stockholm Design Lab is an independent branding and design agency with international renown. Since 1998, we have transformed brands and businesses with simple, remarkable ideas. Rooted in Scandinavian philosophy, we blend strategy and design to position, future-proof, and elevate brands for long-term growth, cultural relevance, and lasting recognition.
We’re a multidisciplinary team of art directors, strategists, designers and service professionals united by an exploratory mindset and a commitment to always creating our best work. The unique perspectives each member brings expand our understanding of the world, while our shared curiosity drives us forward and helps us identify opportunities.
With a diverse portfolio ranging from airplanes, electric cars, pharmacies, sports, and tech to fashion, beauty, museums and the Nobel Prize, we bring over 25 years of experience to every project we take on.
Competences
Insights
Benchmark analysis
Customer journey mapping
User behaviour analysis
Target group analysis
Service design
Speculative design
Analysis of data
Research reports
Brand strategy
Brand architecture
Brand platforms
Communication strategy
Content strategy
Design strategy
Digital strategy
Naming
Portfolio strategy
Social media strategy
Brand design
Visual identity
Verbal identity
Sound identity
Typography
Pictorial language
Motion design
Brand guidelines
Brand experience
Digital product design
Retail environments
Exhibitions/Events
Packaging design
Service design
Application design
Brand communication
Brand story
Communication platform
Communication concepts
Advertising
Editorial design
Social media
Brand films
Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Information architecture
Component libraries
Brand portals
Web 3.0
