In parallel with shaping J.Lindeberg’s visual identity, we helped bring their Fall/Winter campaign to life. As a brand that seamlessly blends sports and fashion, the campaign needed to speak to both worlds. The FW24 collection draws inspiration from the bold energy of Y2K, fusing sports and music culture. Building on this foundation, we amplified the aesthetic through a refined, contemporary lens, ensuring a strong and modern expression. Through striking contrasts in light and background, the campaign creates a dynamic visual language—one that is both product-focused and progressive, capturing J.Lindeberg’s iconic blend of sports and fashion.