Stockholmsmässan partnered with SDL to simplify and redesign its complex signage and navigation system. The goal was to create a unified and consistent visual identity for all physical, digital, and temporary signage across the venue, from indoor spaces to parking areas. The modernized system aimed to enhance the visitor experience and reinforce Stockholmsmässan’s position as a world-class exhibition center. A key focus was also the development of an engaging digital platform to showcase content, foster strategic partnerships, and generate new revenue streams. The result was a scalable, sustainable design system for both static and dynamic signage, elevating the venue’s functionality and brand.