Haglöfs featured on Brand New, visit Under Consideration to see what people are commenting about the new identity work.
Founded by Wiktor Haglöf in 1914, Haglöfs is a Swedish outdoor performance brand. What started as one man’s pursuit of a different kind of backpack (his first design was sewn by his next-door neighbor, Maria Långberg) has become a global leader in outdoor gear known for rugged dependability and eco-conscious design. For those not familiar with the brand, it fits alongside Arc’teryx and Fjällräven. Think technical designs and premium performance. Haglöfs worked with Stockholm, Sweden-based branding and design agency Stockholm Design Lab to redesign their logo and brand platform, which is set to launch over the next year. View full case here.
