Sigma launch event in Tokyo
Sigma have invited selected guests from all over the world to Japan to experience the launch of their new branding, the mirrorless camera BF and two photographic lenses. Major events in Tokyo, Shanghai and Aizu are followed by the CP+ show in Yokohama, where the exhibition experience is designed by Stockholm Design Lab with architect partners Elding+Oscarson.
Since 2023, Stockholm Design Lab teamed up with Sigma to set a new direction for the brand through brand strategy and visual identity, with a holistic range of applications including product campaigns, spatial design and digital experience.
The latest at the lab
